Creativity expressed through wear, initially a social creative experiment to see how many people we could get wearing these t's during the June July months during the World Cup event in 2010. They became so popular, the line was pitched to the Bay!. Though we were beat out by Hugo Boss, we felt the initiative was a great success and lots of fun too.
We created the brand, the tags and labels, the packaging, the point of sales materials and the artwork for the designs on the garments.
We created the product and look in all aspects of the design. 12 concept lines created, 6 executed and taken to market.
We effectively created the corresponding production files for sampling execution at the factory level.