Audits
Brand Assessment
Spot opportunities, risks and brand dilution.
Leading brands proactively evaluate how their identity is performing in the real world. Markets shift and what works loses impact. This audit examines whether the brand is elevating the position that you own.
From professional experience, audits are typically conducted every 5 years to proactively adjust rather than react, revealing whether minor refinements or more foundational shifts are needed, if any, to gain emotional connection.
Our F.O.R.M. guide defines the four core pillars we audit the brand against:¶
- Focus. How clearly your brand communicates
- Orientation. The emotion and trust the brand creates
- Rigour. Strength of the system
- Momentum. How effectively it's evolving
Focus
How clearly your brand communicates.
Focus will point out where the brand is tight and where it has become diluted, inconsistent or complex, so the brand can sharpen its signal.
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Orientation
The emotion and trust the brand creates.
Orientation reveals whether the brand is pulling people closer or quietly pushing them away.
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Rigour
Strength of the system.
Rigour will show where inconsistency or gaps are creating friction and where the system needs to improve.
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Momentum
How effectively it's evolving.
Momentum highlights brand performance in the current competitive landscape and provides sound recommendations so it can evolve while staying true to its core.
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"Our communications strategy needed work. The help of JMport was priceless."
Leo Fiadzinu, CFA, CMT, CAIACEO, Bitcoin Bay Corp.
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